During this time of year, you can find great deals on winter clothes, shoes, and bags … or maybe not so much.
Something deep in our female brain makes us love a sale. It goes back to the hunter-gatherer stage of humanity. Getting something for not very much money or effort feels like finding a bush full of ripe berries.
I was an impulse buyer during a time when I lost my way in terms of fashion. I would go up to a sale rack and look at every single shopworn, tired piece and then buy something cute because it was marked down so much. Later, I would realize that it didn’t look that good on me, and it didn’t go with anything I owned. All sales are usually final on those drastically marked down items, so there you go. That’s why there used to be so many losers in my closet.
That fur-trimmed black sweater with decorative buttons was only $48.95 marked down from $235, but when you consider that I never wore it, the sweater was very expensive. On the other hand, the black cashmere sweater with simple lines and a high low hem and a V-neckline was $125, but I have worn it many times. The investment in the cashmere sweater was a smart purchase. When I divide the number of wearings into the cost of the garment, it turns out that the cashmere sweater cost only about $6.00 per wear.
When I see a rack of clothing on sale now, I hone in on color first. I know which colors and fabrics look best on me. I don’t even waste time looking at the others. I rarely find anything that appeals to me on the sale racks these days. I have learned from experience that those items are on the markdown rack for a reason. If I would not have purchased it at full price, I certainly am not going to buy it on sale.
Whatever I add to my closet now has to work well with that which is already there. Next, there must be a need for the item. It is not good business sense to keep buying the same thing over and over again. How many black tank tops do you need?
When I started thinking about my wardrobe purchases as investments and looking for a return on those investments, I was able to save lots of money. Having a few exceptional items of the best quality I can afford means I will wear them over and over again with all the other things I own.
Women who meet me for the first time often tell me that I have saved them a lot of money. They have learned to shop from their closet and wear the same things in different combinations. Add to that, not buying more than you know you need, and you will find that your wardrobe is being operated as a successful business.
All of the pictures I am showing you today include jewelry, bags, scarves, and jackets that I have used often. These were well-planned purchases that have earned a place of honor in my wardrobe. They are well worth the money I invested in them because I enjoy wearing them over and over again. I always feel confident and elegant when I wear these pieces. That is now my goal with each new item I add to my wardrobe.